The Samsung S4? I can’t begin to fathom why anyone would get so excited over a telephone.
I’m sorry, a device. I know it’s so much more than a phone, that it’ll work as a TV remote, respond to crazy air gestures, possibly even tell you your weight and fortune. But it’s a gadget, people, not the Second Coming.
So while 600,000 Americans are homeless; while the Middle East inches inexorably towards a meltdown that will affect us all; while the sequester that nobody wanted but the public couldn’t be bothered to wrap their heads around begins to squeeze jobs, lives, and institutions; while bankers who should be rotting in prison get fresh bonuses and are once again happily dealing in collateralized mortgage obligations (which everyone has mostly forgotten about despite the fact that they brought about the recent Great Recession, and no, there never were any real regulations passed because the legislators are all in the industry’s pockets anyway); while all this goes on, almost half a million Americans watched Samsung’s online product launch event.
Are we insane? Oh, yes.
We’re insane because we use phrases like “sports hero;” because we spend $4 on 500-calorie desserts disguised as coffee drinks; because we allow the food, banking, and so many other industries to largely police themselves; because we think nutrition is complicated and, besides, refined, prepackaged garbage tastes better; because we think a global population of 7-going-on-9 billion people is okay; because we think celebrities matter; because we surrender our privacy and freedoms to politicians who keep beating the War on Terror drum; because we continue to reward aggressive alpha male behaviour and inflexible thinking at every opportunity; because we think the arrival of yet another ephemeral bit of electronic wizardry is an event of vast import.
Oh yes. We’re insane.