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The Great (Self-) Publishing Debate – Round Three: Conclusion

In the previous two parts of this article, we’ve looked at the advantages and disadvantages of both self- and traditional publishing, and examined a couple of case histories. And although this is more of an (informed) opinion piece than a scientific study, I’ve attempted to remain somewhat objective and refrain from taking sides: I recommend that you—especially if you’re a new writer considering publishing options—do the same.

We’ve reached the crux now: how does one decide which path to take? Which is the best choice for you?

After much thought and discussion with others, I’ve come to the conclusion that a good enough book will likely find its audience whichever route one takes. The choice, I believe, is largely a matter of temperament.

To be successful at self-publishing, one needs to be near-obsessive about quality, willing to research and learn a great many new skills, and both confident and creative about self-promotion. If you’re the type who’s given to self-employment and used to wearing many hats, you may be a candidate. If you’re also someone who likes to be in control, then you should certainly consider self-publishing.

If, on the other hand, you just want to get on with the next novel, hate the idea of endlessly marketing and promoting yourself, and don’t want the research, intense work, and frequent frustration involved in learning to properly format and produce a book, then you should definitely go the traditional route; because whatever anyone says, there are good agents and publishers out there, and they can serve a new writer very well.

Here follow a few tips on each alternative: take what makes sense and works for you.

Self-Publishing

Since the single biggest argument made against self-publishing—the lack of quality assurance—is the one that most hurts both the individual writer and, by association, the entire indie field, let’s try to address that. How can someone intending to self-publish determine whether they’re ready? And how can they best prepare themselves and their book?

In my previous two posts, I repeatedly used the term, ‘objective measures.’ By this, I mean that anyone considering self-publishing needs to begin by getting as unbiased an assessment as possible of their book; because unless you were born a writing prodigy—and the odds are overwhelmingly against you—you need to put in your apprenticeship before you publish. (Yes, this is the same argument the enemies of self-publishing make, and it’s a valid one. What they fail to take into account though, because of their own bias and sense of self-importance, is that there are many writers who’ve learned and honed their craft and still, for reasons including the shortsightedness and frequently dysfunctional nature of the industry, can’t get a publishing deal.)

In other posts I stress the value of a good writer’s group. Lacking an agent or editor, your best hope is critique from other writers—and they had better be good ones with solid experience and some track record. The opinion of friends and relatives, while it might give you the warm fuzzies, is typically worthless in evaluating the quality of a manuscript.

Once you’ve established with some degree of objectivity that your manuscript is in good shape, you should get it copyedited. Fortunately there are plenty of professionals (including myself) who’ll do it for you. Costs vary wildly, but a cent per word is probably somewhere in the ballpark, though I’m sure you could probably pay two or three times that. Still, a cent a word would be about a thousand bucks or less for an average ms. In an ideal world, you’d hire a proofreader, a pro to do the formatting, a professional graphic artist, and so on; if you’re in a position to do so, more power to you: for $2,500, I think any savvy person could produce a first-rate product; and (depending on pricing) around a thousand or less digital sales will recoup those costs. It’s money very well spent, and should be tax-deductible (consult a tax professional).

But recognising the fact that many writers are going to be cash-strapped, I’d say that with sufficient research and effort, finding and buying some good artwork or using stock images, and getting enough literate, preferably OCD, friends to proofread your work (something that is nigh impossible to do well yourself), you should be able to produce a presentable product.

For digital conversion and distribution, the self-published author will likely do well to look to Smashwords and Amazon KDP (Kindle Direct Publishing). For POD, there are a number of choices; after reading a lot of fine print, I settled on Lightning Source.

And last is marketing. Like everything above, there’s tons of free advice and information on the net: go read it. Bottom line: networking, word of mouth, and honest reviews seem to work best; advertising is typically going to be a waste of your money.

Traditional Publishing

If you decide to take—or at least explore—this path, I strongly recommend a site called Agentquery. For a small annual fee, this site offers a fully searchable database of hundreds of agents, as well as excellent filtering and tracking software. Also, read the hundreds of online articles and blog posts about querying. There are still publishers who’ll accept unsolicited manuscripts, but I don’t recommend going this route unless you have years to give away.

If an agent bites on your query, be sure you have a good fit before signing with them; research them, interview them, and, above all, read any contract very thoroughly and make sure you understand the implications of every sentence (you’ll of course want to do the same with any eventual publishing contract).

In many cases, your agent will suggest and probably require you to do some further work on your ms. before they begin shopping it around. The work required could be anything from simple polishing to a major rewrite. Accept the fact that your agent is probably giving you great feedback, and be grateful for their advice and guidance. Any relationship with an agent, editor, copyeditor, etc., should ideally be one of collaboration and, occasionally, negotiation; if either party begins to dictate or ceases to be reasonable, the relationship probably needs re-evaluating.

The Third Way

One positive result of the revolution in the industry is that writers finally have choices, and that these extend beyond the binary option above.

Aside from the traditional small- and midsize presses, many of which are still good fits for a new writer, there’s an emergent group of strategies that offer authors further options still. These include:

  • Digital-only publishers. A fast-growing group of small presses that publish work in digital format only (though some do offer print to in the case that a title does exceptionally well). Typically, these publishers offer little or no advance, but a far more generous (and transparent) royalty structure than is the case in traditional publishing. This is a particularly promising business model as the book will receive professional copyediting, formatting, and graphic design, and the publisher will help with promotion with ARCs (Advance Reader Copies), as well as exposure on their website/online store, etc.
  • Author co-operatives. Another interesting model, the author co-op typically consists of a group of writers who effectively form their own small press. In the best examples, the participating writers may leverage individual skills within thegroup itself to critique, edit, copyedit, proofread, format, and even produce artwork for the work in question. The finished product will be made available digitally and often in POD as well. In addition to the above, a great strength of these co-ops is the potentially great synergy generated within a group of dedicated, and in some instances, well-established, writers.

Conclusion

I’ve tried in this series of posts to lay out the pros and cons of the available publishing choices as objectively as I could. I don’t doubt there are omissions and occasional instances of bias or error, but hopefully these are minor, and relative.

I stress that everything above is moot and that, in the final analysis, only one thing really matters: good writing. Whether it’s a book or a short story, if it doesn’t engage the reader, it will fail.

A good book is one that, for whatever reason, carries the reader along and keeps them reading; a great book will slip deep into the reader’s psyche, where it will resonate and its characters live on long after the reader puts the book down.

Because first and foremost, it’s about the writing. Just as it always was.

*          *          *

To read Round One (part one of this article), click here

To read Round Two (part two of this article), click here

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The Great (Self-)Publishing Debate – Round Two: A Tale of Two Manuscripts

I’d like to immediately demolish some silly notions.

The first is that literary agents and publishing houses are the gatekeepers of quality: this is nonsense. The astonishing amount of truly terrible books published by New York houses all the time, year after year, is proof enough of the speciousness of this argument.

Probably the best that can be said is that a traditionally published book is likely to be technically readable—i.e., that the language and formatting will be fairly clean. But as regards content, good luck. Take out the handful of bestselling and celebrity authors, and the rest is hit-or-miss: as Keith Gessen put it in his excellent article, ‘How to Create a Literary Star’ (Vanity Fair, Oct. 2011), ‘no one has any idea how many copies of a book will sell’. In the same article, Daniel Menaker, ex-New Yorker Magazine, ex- Random House Senior Editor, compares publishing to gambling: “You put your money down, and most of the time you lose. But when you win, you can win big.”

On the other hand, I personally know of a few first-rate, agented writers, some with an established readership, who have fine books languishing because they won’t easily fit into a category—acquiring a title is often a group decision, and it seems a publisher’s marketing department can often trump an editor’s judgment and result in a potentially winning book being turned down. This is especially true at a time when the industry is in deep turmoil.

Nonsense notions also abound in self-publishing. Although there are authors—some of whom, I suspect, get a good many readers for their books by this ploy—who try to convince everyone that self-publishing is the only way to go, that’s the furthest thing from the truth. The reality is that most writers lack the objective measures to determine whether they’re ready for an audience (this doesn’t necessarily validate the ‘Ocean of Dreck’ argument); and even those that do have a good book may be temperamentally or otherwise unsuited to the rigours and demands of successful self-publishing.

Also, forget about getting POD indie books into bookstores—yes, there are a very few who’ll work with indie authors on a consignment basis, but you’re just not going to get distribution unless you get to the point of having a catalogue of at least 15 or 20 titles—and even then, the economics of POD and the complex, ugly realities of the bookselling business make it a very tough proposition. Your only real chance is in digital editions.

Let’s take two case histories (though ‘war stories’ might be a better term), one in traditional publishing, one in self-publishing.

Around ten years ago, I was hired to do the initial, fairly substantive, copyedit on a self-help book written by a friend, a medical practitioner with a very successful practice specializing in stress management and hard-to-treat hormonal disorders. He had the knowledge, he had the platform (critical in the nonfiction arena), and his timing was perfect*.

I helped him put together a proposal, and before long he’d snagged an agent. My friend’s agent did some further editing, buffing the book till it gleamed. After doing the rounds, the book was acquired by an imprint of Penguin Putnam.

Initially, it was a love-fest. My friend was offered a $20,000 advance, a very healthy sum for a first-time author, and told he’d get strong marketing and promotional support. The editor assigned to the book said it was the best-presented book she’d ever seen and that it was good to go.

But then, an editor who had summarily rejected my friend’s book just months before while working at another publishing house was hired by Penguin Putnam and put in charge of the imprint.

As the book inched towards production, the whole deal turned frosty. The book was given a truly awful, absolutely generic cover that made it look like a technical manual; my author friend was allowed no input on title; the person assigned to do the press release on the book hadn’t read it, and asked my friend to write his own press release; and the book—despite the hefty advance paid—received virtually zero marketing support from the publisher beyond sending out a few reviewer copies. They were going to let it sink or swim on its own.

My friend, a very proactive man, isn’t one to flounder for long. When he saw what was happening, he talked to his agent, who pointed him to a PR firm that promised the moon. Faced with the need to self-promote, he signed a contract with this company, which specialized in setting up radio and magazine interviews for authors. He spent the next several months working his butt off writing articles and doing interviews at all hours with countless obscure small-town radio stations and local papers: at the end of the contract, he’d spent over $40,000 on marketing. The book never earned out its advance. His comment on the publishing industry? “I’d be very happy to see them all go out of business. I’ve never seen an industry that’s more incompetent.”

Now let’s look at the other side.

Self-publishing, friends, is damned hard. I’ve done it. In the three years since I founded Panverse Publishing, I’ve edited and published four Science Fiction and Fantasy anthologies and my own nonfiction book, ‘Aegean Dream.’ Nonetheless, and despite these attractively-packaged anthologies getting some very good reviews as well as several award nominations for the stories, three of the four anthologies lost money; even the most successful sold less than two hundred copies. Why? First, because the SF field is tiny, and I was an unknown, publishing mostly unknown authors; second, because I had no visibility in bookstores; and, third, because I’m not a great self-promoter. Ah, hindsight.

My nonfiction book, ‘Aegean Dream’ is a different story.

I’d originally taken ‘Aegean Dream’ the traditional route: after all, here was a non-genre, mainstream book, a bittersweet true story that read like fiction set on an idyllic Greek island, the very island that the mega-hit movie, ‘Mamma Mia!’ was shot on. The book featured food, love, eccentric locals, intrigue, corruption, social commentary, an antagonist, and even cameo appearances by Pierce Brosnan (the movie was shot during our last months on the island). Its theme—escape from the rat race to a Greek island—is a universal one. And finally, it wasn’t the typical, sugary, Year-in-Provence travel memoir, but an unvarnished, tragi-comic story. So I believed I had a very marketable book, and had every confidence I’d do better publishing it via the traditional route. I was also fortunate in having a pro critique group who took my first drafts  to pieces and pointed out a number of issues, all of which I addressed in the book’s many rewrites.

A good many agents bit on my query but balked at the book’s length—the ms. was 135k words, at least 1/3 over optimum length. One complained it didn’t fit the formula, and was too unvarnished (by which he meant I told too much truth: go figure). But eventually I found an agent who utterly loved the book and felt it was good to go as it stood.

After a dozen or fifteen rejections from major houses, all of whom said the book was well-written but the travel memoir category was overfull, or the book didn’t quite fit the category, or it was terribly long, I’d had enough. I decided to publish it through Panverse.

Now, I’ve done several stints over the years as a paid copyeditor, and, after working 25 years as a painter/colourist, I have an eye for good artwork, as well as good contacts in the graphic art field. By the time ‘Aegean Dream’ was published, in July of 2011, it was clean, well-formatted, and nicely-packaged, a professional-quality book in every respect.

For six months, hardly anything happened. I sold a couple of hundred copies, and couldn’t get the book reviewed anywhere, despite the fact that I had some short story credits and some track record as an editor of well-received anthologies. Yes, even if your book is professionally copyedited, proofread, and has an attractive, well-designed cover, mainstream reviewers still won’t touch you: the stigma attached to self-publication is both pervasive and strong. At least 40 print ARCs (Advance Reader Copies) must have ended up in recycle bins.

But then, in January of this year, long after the point at which a publisher would have pulled the book from store shelves, I noticed an uptick. It began slowly, going from a book every day to two, to four, five… and by midsummer, to a very healthy peak of twenty copies a day, six hundred a month, on Kindle in the UK (it’s currently still selling almost a hundred a week, and was Kindle UK #1 nonfiction book on Greece for over three months, getting well into the top several hundred Kindle books on several occasions).

‘Aegean dream’ did all of this with no marketing and no reviews, beyond those that readers voluteered on Amazon. In just a few months, the book has sold over two thousand copies, and I have every reason to believe it’ll keep selling, especially in the summer holiday season. I’ve had fan mail. I’ve started getting inquiries from foreign travel book publishers about foreign language rights, and Amazon sends me a nice check every month, like clockwork. And not a single reader has complained that it’s a long book!

I believe my book’s (moderate) success is due to several things. One, I happened to write a book with the potential to appeal to a wide demographic; two, I believe that after years of writing and critiquing and editing I was ready as a writer; and three, as an editor and self-publisher, I did everything possible and co-opted some talented people to put out a high-quality finished product. As a result, when, near the end of the gloomy British winter, readers thinking about holidays in the Greek isles started looking for books on Greece and found and subsequently enjoyed mine, they told friends; and growing word-of-mouth, along with rising Amazon visibility, bootstrapped me the rest of the way.

I picked these two anecdotes because I have personal knowledge of the details. From everything I’ve read and the many writers I’ve spoken to in both camps, I’d say that my friend’s experience with traditional publishing, while perhaps not typical, is far from unusual; he did everything right but was unlucky. My own self-publishing experience, on the other hand, is atypical, an outlier: I did a few things right, and I got lucky.

*          *          *

To read Round One (part one of this article), click here; to read Round Three (Conclusion) click here

In Round Three, on Wednesday, I’ll talk about the emerging wisdom on just how to give your self-published book the best possible chance of success in the market, as well as some ‘Third Way’ options.

* The book was in fact groundbreaking, ahead of its time, and it would be several years before some of the topics it dealt with—internal inflammation and Cortisol, and their part in the stress response—became mainstream subjects.

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The Great (Self-)Publishing Debate – Round One

So you’ve written a book. You think it’s pretty good, and you’re ready to launch your literary career. The only question is do you go through all the business with agents and publishers, or are you going to take a chance and self-publish?

Or perhaps you already have some work in print, but are considering self-publishing (in which case, you’ll want to check any existing contracts before even considering it). Maybe you’re dissatisfied with the status quo in publishing, but concerned that you’ll wreck your career if you self-publish. With all the claims, warnings, and invective flying around, how do you decide?

For some reason I can’t entirely fathom—except for the fact that we’re a bunch of barely-evolved monkeys—it seems that everyone feels a need to take sides on every issue, whether or not they actually have a horse in the race. The question of self-publishing as opposed to traditional publishing is, sadly, no exception. On the one hand are those who claim that agents and publishers are the shining guardians of quality, the last barrier between legions of innocent readers and an ocean of vile dreck; on the other are those who claim that the traditional publishing model is broken, corrupt, and deeply flawed, and needs to go, freeing both readers and writers from the industry’s burdensome shackles.

Well, there’s an old saying that “there are three sides to every story: your side, my side, and the truth.”

Now, I don’t claim to know The Truth, but I have some thoughts on this increasingly contentious issue. And I also believe that both sides are, to some extent, disingenuous, and not disclosing all the facts. So—leaving aside for the moment some emerging models which may offer a ‘third way’—let’s start by listing the things that are fairly straightforward and uncontested:

TRADITIONAL PUBLISHING

Pluses:

  • Advance
  • Bookstore presence
  • Editing and proofreading
  • Cover art & layout
  • Likelihood of some mainstream review
  • Possibility of some marketing and promotional support
  • Market perception of quality
  • Greater personal sense of validation, legitimacy

Minuses:

  • Need to jump through hoops
  • Long road to publication (12 – 18-plus months from acceptance)
  • Possibility of friction and roadblocks at each of several stages
  • Obligations of contract
  • Lack of control over just about everything
  • Short shelf life/bookstore presence
  • Possible lack of transparency regarding royalties and sales figures

SELF-PUBLISHING

Pluses:

  • Complete control over just about everything
  • Short road to publication
  • Not beholden to anyone
  • Full access to sales data in near-real time
  • Regular, predictable payments from POD and digital sales channels
  • Typically much higher royalty from each sale, especially digital

Minuses:

  • No advance
  • No editing/proofreading help
  • No cover art & layout help
  • No help with marketing & promotion
  • No (or extremely limited) bookstore presence
  • Difficulty in getting mainstream review and acceptance
  • Perception that book/author wasn’t good enough for traditional publisher

In case you haven’t noticed, each camp has fanatical adherents, almost all of whom have an axe to grind. On the one hand are the publishers, agents, and their dependents, all of whom have a lot to lose, and a few, highly vocal, bestselling authors. On the other are authors (and they are many) who’ve either been screwed by publishers, agents, or both, or who just enjoy a dust-up and possibly see the opportunity to burnish their image by stirring up controversy.

After years of following the topic, it seem to me that some of the best, most honest, and certainly most exhaustive information on this issue can be found on Kristine Kathryn Rusch’s fine blog. Rusch, one-time editor of the highly respected Magazine of Fantasy and Science Fiction and a bestselling, prolific author across a number of genres, has set out scads of information. Although she doesn’t pull punches over the shortcomings of the existing publishing model, she has a foot in both camps, and—most importantly—had established her own bona fides and gained a dedicated readership before flying solo. When you’re done here, you’d do well to visit her blog, ‘Business Rusch’  (link above left).

Bottom line: a self-published author is most likely to succeed if they (i) already have a following; (ii) not only write well, but also take steps to ensure their book is thoroughly copyedited, proofed, formatted, and presented to the standards of a traditionally published work or better; and (iii) are prepared to aggressively market and promote their writing.

Now for those Dirty Little Secrets each side would rather gloss over:

TRADITIONAL PUBLISHING

  • Editors (being human) make bad judgment calls all the time
  • A fine book that doesn’t pigeonhole easily is liable to be rejected, especially in today’s climate of fear
  • Many authors will get little or no developmental editing (double-edged sword)
  • Most authors will get near zero marketing and promotion
  • Most books don’t earn out advances
  • Contract clauses can and will tie an unwary author up in knots for years to come

SELF-PUBLISHING

  • Putting out a quality product takes a great deal of work, skill, and ingenuity
  • Most self-published books sink without a trace—and deserve to!
  • As well as having a strong book, authors had better be extremely good self-promoters to even stand a chance
  • Getting reviewed by mainstream reviewers is next to impossible
  • The vast majority of self-published books sell fewer than two hundred copies

There are probably a bunch more.

In summary, if you’re thinking of self-publishing, my advice would to begin by asking yourself the following*:

1. Do you have any objective measures (friends’ and your mom’s opinions don’t count) that lead you to believe your work is really ready for a wide readership?

2. Are you prepared to invest a lot of time and at least several hundred bucks (a couple of thousand to really do it right) in preparing, polishing and formatting your work to professional standards? Because if you don’t, you’ll almost certainly fail.

3. Are you temperamentally suited to the endless self-promotion and multiple other tasks required to succeed?

If you can honestly answer ‘yes’ to all three, self-publishing may be for you.

*            *             *

To read Round Two (part two of this article), click here

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On Editing

I spent last weekend at BayCon, the annual Science Fiction convention in Santa Clara, CA. Though I get on well enough with most people, I’m not terribly social around strangers; consequently, I tend to skirt the edge of conventions, hanging out with the few people I know and only going to those panels that really interest me. So beyond the two panels and the workshop I participated in, I enjoyed two pleasant dinners in the company of friends, checked out the Dealers’ Room and Art Show, and—this will make most SF con-goers think me barking mad—enjoyed the hotel’s lavishly-appointed Fitness Room not once, but twice.

I had the fortune to be on a great panel titled, ‘Editors, Agents and other Endangered Species.’ As the name suggests, the panel was about the bloody revolution in the publishing industry catalyzed by new technology in general and Amazon in particular. The core issue on most of the panelists’ minds was that of plummeting quality and standards in a field where the gatekeepers (Agents, Editors) and filtering systems (Copy Editors, Proofreaders) are swiftly being swept aside in the flood of self-publishing. (See also my April 1st post on this subject).

The one thing everyone on the panel and several audience members all agreed on is that authors, even professionals, must be edited. And as award-nominated Editor Marty Halpern pointed out to the audience, although in some instances a single editor may perform each aspect of the process, editing is by no means a simple, unitary operation, but something that operates (with some overlap) at three distinct levels, viz:

  • Developmental Editing (aka substantive, comprehensive, or structural editing) concerns itself with the overall organization and coherence of the work, from macro structural and story issues such as plot and character arcs, chapter and scene organization, logic and factual accuracy, etc., all the way to paragraph and even line edits. This is traditionally the province of the editor at the publishing house, though many agents like to involve themselves in this process prior to sending the manuscript out in order to give it the best possible chance in the market.
  • Copy Editing is the process by which issues of grammar and syntax, style, usage, etc., get flagged; this mid-level operation can be quite subjective in places and ideally requires give and take on behalf of both the author and their editor at the publishing house. Copy Editors may be in-house or freelance.
  • Proofreading, which once used to be a separate profession and process, is more often today carried out—if at all—by the Copy Editor; this step focuses strictly on the micro level of the text, addressing word usage issues (e.g., which/that, who/whom/ effect/affect), verb tense, grammar, capitalization, typos, punctuation, numeral usage (i.e., forty-five/45) etc.

Reading the above, it should quickly become obvious that the process of editing a manuscript  involves a very substantial amount of work and some very diverse skill sets. A good Developmental Editor, for example, must not only possess a strong understanding of story and the narrative process, but also a peculiarly well-informed and widely-read mind, essential if factual blunders are to be avoided; these people are awesome at trivia games. A Copy Editor, if they are worth their hire, should have a rock-solid grasp of the language and its rules, as well as a writer’s sensitivity to style. And a Proofreader, in addition to being a spelling ace, needs the rare ability and attention to detail to read at a slow, methodical enough pace to screen each individual word and its component letters, which is by no means the way most of us read. (It’s especially important to understand that nobody, nobody, can efficiently proofread their own writing, except perhaps by the brain-melting expedient of working through the text backwards, one word at a time).

And we haven’t even talked about formatting yet, the requirements of which vary substantially for print and digital publication.

To conclude, then, good writing is not enough—not nearly enough. For the self-published author to rise above the sea of Indie ordure out there at Amazon or Smashwords, it’s absolutely vital that their work be in some way edited. The process isn’t prohibitively expensive, but it’s not cheap, either;  a very rough ballpark figure—don’t hold me to it—for a freelance do-it-all Editor would probably start around a cent or 1.5 cents a word, which works out to $800 – $1,200 for an 80k-word novel (expect to pay substantially more in the case of a particularly rough ms., or where a good deal of developmental editing is required). Money well spent? You bet: good editing will literally make or break your book!

If you can afford and do decide to hire an Editor (and it is a tax write-off for an author), my advice would be to first of all do your research and identify at least three possible candidates. Don’t be shy of asking whom they’ve edited, and even of following up with those authors and finding out what their experience with the Editor was; the Editor may well (I would!) ask to see a representative sample of the ms. before quoting you a rate. And do be very, very suspicious of anyone whose rate is more than maybe 25% below the others—you usually get what you pay for in life (or, as we say in England, “you pay nuts, you get monkeys”).

Finally, if you can’t afford a professional Editor, at the very least ask your writing group or other, experienced writer friends to help you with these tasks, and offer to do the same for them. The more effort you put into every stage of the essential editing process, the better your finished work will be, and the likelier to get noticed and receive that all-important word-of-mouth that is, ultimately, what really sells books.

And, yeah, I’d bet money that this very blog post suffers from some issues a good Editor would smooth out.

Like my semi-arbitrary decision to capitalize the word, ‘Editor’.

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On Self-Publishing

As someone who put out his first eBook (the novella anthology, Panverse One) back in 2009, I suppose I’m something of an old-timer in the field. And even in the eight months since I published my own book, Aegean Dream, the eBook revolution has gathered steam. Though there’s still some stigma–rather too much–attached to self-published eBooks, I see cracks starting to appear, as more self-published books break from the shadows onto bestseller lists, or are snapped up by traditional publishers for big money. One day, who knows, self-published authors may even be able to get reviewed in a mainstream venue.

One thing bothers me though: a lot of strong writers who self-publish simply aren’t prepping and polishing their manuscripts well enough. Without agents and editors involved, too many people are simply throwing books out there that are still in draft condition and definitely haven’t been copyedited or proofed, even if they often have decent (but rarely more!) covers. And the fact that they’re offering the reader a novel for $2.99 instead of $12.95 absolutely does NOT excuse them. Shoddily-produced eBooks hurt us all, but most of all they hurt the writer and their future sales.

Yeah, yeah, I know–you can’t afford to hire a cover artist at $75/hr or a copyeditor at a cent a word or so; fair enough. So get together with other (good) writers and swap critiques and copyedits. Proofread for one another. Because the truth is that any writer is way too close to their own work to see its flaws, and certainly utterly unable to proofread for typos etc.

It’s painful to me as a writer to read an otherwise strong book, especially one written by a friend (and I’ve seen a few now) that really should have had AT LEAST one more revision pass and then been proofread. Plot logic holes, changed character names, radical shifts in tone and diction, awkward paragraphs, typos by the score, this is all stuff that will kill you in the market. Yeah, I know that traditional publishers have cut back on copyediting and proofing too, but agents and editors between them still provide a great screening and polishing process for the traditionally published writer. And that’s who you’re competing with if you choose to self-publish. If nothing else, your own sense of professionalism should spur you to take the extra time and effort to ensure that your manuscript is the best it can be and at least as good as anything else out on the market in terms of presentation and polish. And since the royalty earned from a self-published book at $2.99 is roughly equivalent–often more!–than we’d get from a $12.95 book traditionally published, there is simply no excuse other than laziness. As for the cover art, find a graphic designer, even a student,  who wants to beef up their portfolio, and give them cover credits and a mention in the acknowledgments.

In short, behave like a publisher. Only better.

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